How it works

A video moves through the stages below. It can stop at any of them; it never skips one.

1. Find a subject worth explaining

Candidate subjects come from licensed catalogues and open archives. A candidate is kept only when there is enough usable, correctly licensed material to actually make the video.

2. Acquire the source material

Material is acquired with its licence terms attached: what it permits, where it permits it, and until when. This record travels with the video for the rest of the pipeline and is what the rights gates read later.

3. Understand the footage

The platform analyses the material to find the moments that carry the point — the step where the thing is actually made, not the establishing shot.

4. Write the editorial and the script

An editorial angle is chosen, and the script is written to it. The script is reviewed against the sources; unsupported claims are removed rather than softened.

5. Narrate and time the subtitles

Narration is synthesized from the reviewed script. Subtitles are timed to the actual narration audio.

6. Choose music, or don't

Music is selected only from rights-cleared candidates for the target platform and territory. If nothing clears, the video is finished with narration only.

7. Render

The render is deterministic: the same plan and the same inputs produce the same output. There is one renderer, and it builds its command from validated plan data.

8. Technical QC

The render is probed against a fixed contract. A failure sends it back; it does not reach review.

9. Originality check

The finished video is compared against the channel's own catalogue. Too similar means regeneration, and repeated failure means rejection.

10. Human review

The video reaches review and waits. This is where the pipeline ends on its own.

11. The creator decides to publish

Publishing is a separate action on a specific video, to a specific connected account, with settings the creator chose. For TikTok, the creator sees which account will receive the video, chooses the audience from the options TikTok reports for that account, sets the required disclosures, and confirms. Any change after that confirmation invalidates it and asks again.